How I Got Started with TRIBE

Have you heard of TRIBE? If you're a blogger, influencer or a brand and haven't heard of it, or you'd like to know more about it and how to get started, please keep reading!

TRIBE is an app which connects brands with social media influencers. It's a way for people like me (sometimes referred to as a micro-influencer) with a reasonable size social media following to be paid to recommend brands they use and love. The example below was a post for Chux Superwipes which was right up my ally! They were looking for messy play activities with the Chux Superwipe being used to clean up afterwards - like it never happened!

Chux Superwipes Messy Play Campaign

Rewind to this time last year, and I first heard about TRIBE on The Project, and signed up immediately. Then was the painstaking climb to get to 3000 followers on Instagram to be able to get started. But I got there. And today I'm at 10.4k and growing by about 100 followers per week.

Instagram is my jam and I've been able to make it work for me.

So this is how TRIBE works;
  • You browse the current campaigns - selecting categories in your niche is a great way to start. A good rule of thumb is not to recommend a brand for $$ that you wouldn't recommend for free. Ideally, you would already have/own/use the product and be eager to sing of it's praises from the roof tops!
  • When you find one that catches your eye, consider the imagery you're going to submit to the brand. Think about natural lighting, featuring the product without it looking too posed or "salesy", take a few different options, edit your photos as you normally would and then get ready to submit.
  • Occasionally the brand will direct your to submit one of their mood board photos, and if they like the look of you, they'll send you the product (e.g. I did one last year for Picabooki's personalised kids books). 
  • Create your caption and make it authentic. Be true to your voice. Remember you are speaking to your tribe who know and trust you and have developed a relationship with you. Make it personal, tell a story, and ensure you have followed the guidelines from the brand on what they are looking for. Always disclose that it's an ad by using #ad. 
  • Name your price (TRIBE gives you a guideline of what to charge based on your number of followers), SUMBIT and cross your fingers!
  • The brand will come back to you in one of three ways. Either with an approval (yay you can post it!). They may suggest some changes allowing you to edit and resubmit (sometimes they will also negotiate on price). Or they'll decline (which is bound to happen - you can't win them all. TRIBE tells me that 50% success rate is pretty normal, which is what I'm on). 
  • Once you publish you are paid via PayPal. Keep in mind that brands will be monitoring your post for engagement. 

I cannot stress enough about being authentic and genuine. It's what makes TRIBE work so well. It's also a good idea not to overdo it and flood your social media feed with ads. You don't want to turn your gallery into virtual 'junk mail'.

Here's a few examples of some of my successful TRIBE posts from this year.

The Witchery White Shirt Campaign

IKEA - Get your home organised campaign

Rhi Creative Baby Books

The Coffee Club Eggs Benedict campaign

Dad's playing with Barbies campaign

To learn more head to the website - or download the app. I'm happy to answer any questions you have - comment below or email me I'm also happy to help give you tips on how to grow your Instagram following to get you to that golden 3k number!

Thanks to the TRIBE team for creating something that allows everyday people like me to earn that little bit of extra "pocket money" (well that's what I call it) via our social media channels. 

Lauren x


  1. Well done on some amazing posts! You inspire me and my Instagram journey, and I'm definitely going to be using your tips and tricks to work on my TRIBE submissions :) xx

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